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New Yell App enables consumers to read and write reviews of businesses

Yell announces today that its new free Yell App – now available on the App store – enables users for the first time to view current consumer reviews and create new reviews of local businesses directly within the App itself.

Yell introduced the capability for consumers to review its online advertisers last year, as a powerful means by which consumers can make better informed decisions when selecting a business or service. Reliable feedback and content from consumers also supports small businesses by potentially driving sales leads, increasing loyalty and creating opportunities to improve satisfaction.

Using social media helps small businesses manage their reputation and create commercial opportunities, while at the same time helping consumers more easily connect and then transact with them. This approach is one of a number of key areas of focus for Yell as it moves to address the converging needs of SMEs and consumers.

“The original Yell App was very popular and had more than one million downloads. We have now included richer design and content and with the additional functionality of Yell reviews, it is now even easier and faster to find trusted information on local businesses and services in your local area.” Jason Smith, customer marketing director for Yell in the UK

The app can be downloaded free from the ‘Lifestyle’ category in the App Store here.

Further detail on Yell’s mobile services, including apps for Android, Windows 7, Nokia and BlackBerry can be found at: www.yell.com/mobilephones
Yell also has other free Apps currently available on the App Store, including:
YellLabs – the App that uses advanced augmented reality technology to ‘see’ local shops, restaurants and other useful places through the iPhone’s camera viewer.
Yell for Bikes – the App that helps find and return your nearest London Barclays Cycle Hire bike in seconds.

Source: Distributed on behalf of Yell by NeonDrum news distribution service (http://www.neondrum.com)

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